10 Free Press Launch Templates + Formatting Suggestions and Examples

A press launch is a short information article about your organization that you simply create and distribute to draw media consideration.

Press releases assist defend your model fame and drive consciousness.

And corporations distribute press releases by sharing them on their web sites, via wire companies, or by reaching out to journalists/publications immediately.

Having some ideas and press launch templates will help you do that extra successfully. 

On this article, we’ll go over:

• Press launch templates you’ll be able to customise to your model
• Find out how to format a press launch
• Press launch examples that will help you create one from scratch

Let’s get began.

10 Free Press Launch Templates

Beneath, you’ll discover free press launch templates you’ll be able to obtain and customise primarily based in your wants.

There are some commonalities amongst every. However we’ll get to these particulars later.

Commonplace Press Launch Template

You should utilize an ordinary press launch template for bulletins starting from a brand new firm initiative to your newest business examine. To generate buzz and get some new eyes in your firm.

What to incorporate:

• The announcement’s significance
• Compelling quotes and/or stats
• Related hyperlinks

Obtain the usual press launch template at no cost:

New Enterprise Press Launch Template

Distributing a press launch about your new firm is a good way to achieve some potential clients. To drive model consciousness that may result in future enterprise.

What to incorporate:

• A singular worth proposition
• The enterprise’s location (bodily handle and/or related hyperlinks)
• The founders’ business expertise and experience

Obtain the brand new enterprise press launch template at no cost:

New Product/Service Press Launch Template

When you’ve a brand new services or products, distributing a press launch is a good way to let potential clients learn about it. So you’ll be able to advertise and drive gross sales.

What to incorporate:

• Key product/service particulars and specs
• When and the place the services or products shall be obtainable
• A singular worth proposition
• Pricing

Obtain the brand new product/service press launch template at no cost:

Occasion Press Launch Template

You should utilize this press launch template for the occasions you’re internet hosting quickly or to announce your organization’s presence at a major occasion. Which might improve model consciousness and/or ticket gross sales.

What to incorporate:

• An occasion overview
• The occasion’s date
• The occasion’s location
• Pricing

Obtain the occasion press launch template at no cost:

New Rent Press Launch Template

This press launch template is beneficial for asserting a brand new govt or a board member. Which is necessary data for shareholders and potential staff.

What to incorporate:

• The brand new rent’s observe report in your business
• The brand new rent’s position, obligations, and future plans
• Compelling quotes from the brand new rent and an govt

Obtain the brand new rent press launch template at no cost:

Partnership Press Launch Template

Announce your organization’s new partnership with this press launch template. As a result of it will increase model consciousness for all corporations concerned and may drive new gross sales.

What to incorporate:

• The partnership particulars (partnership challenge, targets, and so forth.)
• Data on all corporations included
• The advantages for the shoppers, companions, and the business
• Quotes from key representatives

Obtain the partnership press launch template at no cost:

Rebranding Press Launch Template

You should utilize this press launch template to your rebranding marketing campaign. To let the shareholders and clients know you’ll be working below a distinct id. And to generate some media protection to your new model.

What to incorporate:

• Your model’s new title, brand, colours, tagline, and so forth.
• The explanations for the rebranding
• The impression on clients (modifications within the providing, pricing, and so forth.)
• Some visible parts to showcase the brand new id

Obtain the rebranding press launch template at no cost:

Award Press Launch Template

Use this award press launch template to let the media learn about a prestigious award you simply received. To spotlight your experience and excellence.

What to incorporate:

• The award’s particulars and significance
• Whether or not you’ve received the award a number of instances
• The variety of candidates/contenders
• The factors for choosing awardees, particularly those that spotlight your experience

Obtain the award press launch template at no cost:

Disaster Administration Press Launch Template

Whenever you’re going through a public disaster that impacts your organization, use this press launch template. So you’ll be able to cut back damaging publicity, and let the general public understand how you’re addressing the problem.

What to incorporate:

• An summary of the disaster
• Your response and the motion you’re already taking or planning to take
• Particulars about your future communications on the problem
• Related hyperlinks to assets the place you’ll share updates 

Obtain the disaster administration template at no cost:

Merger/Acquisition Press Launch Template

When your organization has been part of a merger or acquisition, distribute a press launch about it. To tell shareholders and clients in regards to the change and improve model consciousness.

What to incorporate:

• Details about all corporations concerned within the merger/acquisition
• Key particulars of the merger/acquisition (together with monetary phrases)
• Key administration/management modifications
• The impression on clients and staff for all corporations concerned

Obtain the merger/acquisition press launch template at no cost:

An Overview of Press Launch Formatting by Part

Let’s focus on format a press launch. We’ve damaged it down by the most important elements. 

Contact Data and Launch Date

In an ordinary press launch, the part above the headline is the place you share key data with journalists. To assist them talk with you and perceive when it was printed (or if it has but to be printed).

Right here’s what to incorporate:

• Your organization title and brand
• Media contact (somebody out of your PR or advertising and marketing division): Their title, job title, cellphone quantity, and e mail handle
• Date of the press launch: The date whenever you’re issuing the press launch, which ought to be mentioned with and permitted by all related stakeholders at your organization
• Launch pointers: Phrases for referencing or sharing data from the discharge

Launch pointers are targeted on publication dates. As a result of corporations generally conduct media pitches and different types of outreach to share data with members of the press earlier than an official announcement.

Right here’s a breakdown of the differing types:

• For rapid launch: Use this phrase when your press launch is supposed to be shared straight away. That is essentially the most generally used time period for press releases.
• For launch [Date/time]: Use this phrase when the data in your press launch isn’t time-sensitive and may be shared later
• Embargoed till [Date/time]: Use this phrase whenever you’re sharing delicate data that may’t be launched earlier than a selected date and time

Headline

Headlines are a necessary a part of a press launch. Journalists and readers can determine whether or not they wish to interact with the story primarily based on it.

A press launch headline ought to comprise the primary details about the story you’re sharing.

For some press bulletins which might be simple, the headline shall be easy.

For instance, your organization is asserting monetary outcomes to shareholders. On this case, the discharge doesn’t should have a intelligent headline.

It’s sufficient to state what you’re asserting. Like this:

However chances are you’ll be making an attempt to seize the eye of a wider viewers with different bulletins.

In these instances, you will get artistic and develop a catchy headline or spotlight a key information level.

Right here’s an instance of how Semrush introduced the outcomes of a psychological well being examine.

This press launch was issued to mark Psychological Well being Consciousness Month. And it addresses the primary statistic from the examine that’s more likely to catch readers’ consideration.

The headline ought to be positioned under the contact and publish date data.

Subheadings

Subheadings are an optionally available a part of the press launch. However they are often very useful for highlighting a message you wish to share.

You should utilize them to focus on information factors out of your launch. Or some key findings you’ll be sharing in your announcement.

Let’s have one other have a look at the monetary outcomes announcement to see some efficient subheadings (that are italicized):

The primary subheading covers the primary information level in regards to the monetary replace. And divulges that income is up in comparison with the earlier 12 months.

The second subheading mentions one other nice milestone—surpassing 100,000 paying clients.

Each of those subheadings give readers the data they should learn about this launch. And entice them to learn extra.

Dateline

The physique copy ought to begin with a dateline—the primary line of a physique paragraph that comprises the placement the place it originated and the date of the discharge.

Right here’s a dateline instance from a Semrush press launch:

Through the use of a dateline, you’re indicating that the story is present and which places it’s related to.

The situation within the dateline ought to match the placement of your corporation.

What about companies which have a number of places?

Usually, it’s best to use the top workplace location. That’s the place the information usually originates from.

However there may be instances when one of many different workplaces points a press launch that’s solely related to their location. In that case, it’s best to use that workplace’s location.

For instance, Pipedrive is an organization headquartered in New York.

Most of their press releases have New York as the placement of their datelines.

However they generally use the placement of one other workplace.

Like this press launch about UK corporations:

Physique Copy

The primary paragraph ought to briefly cowl an important data.

When writing out the primary paragraph, be certain to reply: 

• Who?
• What?
• The place?
• When?
• Why?

By addressing these questions, you’ll make sure you’ve included all the primary particulars.

Use the remaining physique paragraphs to increase on this data.

You may embody compelling quotes from the corporate’s representatives, information factors and statistics to help your announcement, and related hyperlinks.

On the finish of the physique copy, embody a name to motion (an actionable step you need readers to take) related to the press launch.

Right here’s an instance of a press launch with just a few calls to motion:

Boilerplate and Finish Notation

The tip of your press launch ought to embody a boilerplate and an finish notation.

Boilerplate is an “About us” assertion the place you share the important thing details about your organization.

A boilerplate ought to embody:

• The corporate’s title
• Publicly traded corporations can embody a inventory ticker image
• A transparent description of what the corporate does
• A number of distinctive worth propositions
• Details about the scale/scale of the corporate (variety of workplaces, staff, paying clients, and so forth.)
• Vital awards/recognitions
• A hyperlink to your web site

Right here’s what Semrush’s boilerplate appears to be like like:

As soon as your press launch is finished, add the top notation “###.” That’s a sign of the place the press launch ends. 

When wire companies or journalists see the top notation, they know they’ve seen all the press launch.

Press Launch Examples

Taking a look at some press launch examples will help you craft yours. Particularly in case you’re creating them from scratch.

Partnership Announcement from Microsoft

This press launch from Microsoft introduced a partnership with Viasat. By finding out this press launch, you’ll be able to see how Microsoft described what each corporations carry to the desk and why their partnership is crucial.

On this launch, you’ll discover how Microsoft used among the key parts to convey its message.

The headline doesn’t solely state that they’ve partnered with Viasat. 

It additionally conveys the primary aim of their partnerships, which is “delivering web entry to underserved communities.”

They’ve additionally used two quotes from executives from each corporations that help the message.

Let’s take a look on the quote from Microsoft’s consultant, Teresa Hutson. Which touches on the imaginative and prescient of the partnership and expands on the small print of how they’ll obtain their aim.

On the finish of the discharge, you’ll discover there are two boilerplates.

It’s customary follow to incorporate details about all corporations which might be concerned in a partnership.

New Rent Press Launch from Apple

The subsequent press launch instance is from Apple. They issued this press launch to announce an govt staff personnel change.

One staff member, Dan Riccio, is shifting on to a different place. And his place shall be stuffed by John Ternus.

Let’s discover how Apple introduced this transition in its press launch.

Within the first paragraph, they state an important data. Which incorporates Riccio’s new position, who he’ll be reporting to, and his business expertise.

That’s adopted by an announcement that Ternus shall be taking on Riccio’s earlier place.

The subsequent part is a quote from Apple’s CEO, Tim Prepare dinner.

This quote emphasizes that each Riccio and Ternus are necessary staff members. And mentions their experience.

Rebranding from Fb to Meta Press Launch

When an organization as massive as Fb rebrands to Meta, it’s a giant endeavor to successfully talk the change to a large viewers.

So let’s take a look on the press launch.

The headline they used is brief and simple. And it additionally emphasizes two key modifications of their rebranding.

The primary one is the title change. And the second is the brand new firm description.

They repositioned from a social networking firm to a social know-how firm, and that’s clearly said.

Beneath the headline, they added a picture of the brand new brand. To showcase their new visible id.

Meta additionally did an amazing job of stating how the rebranding will impression each customers and buyers.

On the finish of the discharge, Meta makes use of a brand new boilerplate to additional clarify what sort of impression the corporate may have on the business.

Often Requested Questions About Press Releases

How Lengthy Ought to a Press Launch Be?

The size of a press launch will rely upon the story you’re sharing. However it’s typically a good suggestion to maintain it round 400 phrases (in regards to the size of 1 printed web page).

Nevertheless, in case you don’t have rather a lot to say, it may be shorter than that. So long as it covers all the mandatory data.

What Guidelines Ought to You Observe When Writing a Press Launch?

Listed here are some common guidelines it’s best to observe when writing a press launch:

• Cowl the 5 “W” questions within the physique of your launch (Who? What? When? The place? Why?)
• Share launch pointers for publication
• Embrace a dateline with the corporate’s location and the date of the discharge
• End with a boilerplate in regards to the firm

For extra type guidelines and pointers, discover the AP Stylebook.

Why Are Press Releases Essential?

Nicely-crafted press releases and different types of digital PR assist develop model consciousness.

Getting press releases featured in media can drive referral visitors (visits to your web site that come from different web sites) and result in extra backlinks (hyperlinks to your area from different domains).

Gaining backlinks is necessary. As a result of backlinks can enhance your web site’s visibility in search engine outcomes.

You may look into the state of your backlink profile utilizing Backlink Analytics.

You’ll get an outline of your area’s backlink profile. Which you’ll additional discover with the device.

How Can You Drive Higher Outcomes from Your Press Releases?

Proactively sending your press releases to members of the media and different related web sites is a good way to construct extra backlinks. And enhance your website’s visibility.

For those who’re brief on concepts about which domains to achieve out to to achieve backlinks, attempt our Hyperlink Constructing Instrument. 

Observe these directions on arrange the device.

When you’re accomplished, you’ll get a listing of potential prospects you’ll be able to attain out to achieve some extra hyperlinks to your web site.