9 Methods to Use Content material AI in Your Workflow

Everybody’s buzzing about how AI is remodeling many fields. However what’s AI-generated content material?

Merely put, it’s writing, textual content, or pictures produced utilizing synthetic intelligence. You can even use the time period “generative AI” to explain this content material.

For content material creators, it’s a giant deal.

There are content material AI instruments that make our jobs simpler and extra environment friendly. Let’s dive into 9 easy methods to make use of them in every day duties to enhance your content material technique and workflow.

1. Generate Content material Outlines

Use AI writing instruments like Copy.ai and ChatGPT to hurry up the preliminary steps of the content material creation course of by producing weblog content material outlines. Semrush additionally gives outline-building performance powered by AI. 

Right here’s how AI instruments can encourage and enhance your writing.

The instruments analyze your enter matter. Then counsel organized outlines, partaking headings, and transient overviews—offering a structured basis on your submit.

HubSpot analysis exhibits that 18% of content material entrepreneurs use AI copywriting instruments to provide outlines.

Why? 

As a result of content material creation isn’t simply writing. It includes a number of duties like analysis, modifying, and including pictures. AI automates a number of the workflow so writers can save time and make their content material even higher.

Certainly, an Influencer Advertising Hub survey discovered that 44% of entrepreneurs use AI for content material manufacturing.

Additional studying: Uncover our 9 favourite picks in The Finest AI Copywriting Instruments for 2023.

Let’s create a content material define for the key phrase “lead era ideas for B2B SaaS.” Right here’s what ChatGPT comes up with:

It’s a good begin, with invaluable ideas for content material protection. However at all times ensure you complement AI-generated content material with unbiased analysis. 

AI-created content material outlines can typically lack human instinct and context. You are able to do extra. 

Perceive your readers by way of market analysis, social listening, surveys, or interviews. 

Merge AI together with your analysis, insights from trade specialists, and aggressive evaluation. To supply a extra distinctive perspective than the generic info obtainable on-line.

Add experience from actual individuals so your writing stays related, genuine, and tailor-made to your viewers’s distinctive wants. For instance, embody an relevant quote you discover on-line. Or ask an professional in your trade for an unique opinion.

Maybe after analyzing the search engine outcomes pages (SERPs) and contemplating consumer intent, you determine to take away the broad-scoped “Understanding B2B SaaS Market Dynamics” H2 from the above define. 

Doing so strikes up the “ideas” sections. That is good as a result of different top-ranking posts counsel the reader needs to leap into actionable ideas as quickly as doable.

Listed below are some wealthy analysis sources that can assist you flesh out your article outlines:

• Tweet Hunter: This device permits you to seek for trending matters and discussions on Twitter (now X) for invaluable insights
• Trade podcasts: Function interviews with specialists and discussions on the newest trade developments
• Google Scholar: Nice for accessing educational and in-depth articles associated to your matter
• Quora: A matter-and-answer platform the place you could find real-world queries a few specific matter
• Semrush’s Subject Analysis: A device that helps you generate concepts for creating partaking content material on your area of interest
• Google Traits: See the matters persons are looking for in actual time

2. Create a First Draft

AI writing assistants like Semrush’s are nice for extracting and compiling common info you could put collectively a primary draft. Saving you the legwork of developing with primary concepts on your matter.

You should use the time saved to refine the content material, add your insights, and even overcome author’s block.

Suppose you’re engaged on an article concerning the significance of buyer self-service portals. 

One of many H2s is “What are buyer self-service portals?” Right here’s an output from Jasper’s AI writing device:

It’s a very good begin, however aggressive evaluation tells you the content material for this H2 needs to be at the very least 100 phrases lengthy. It’s additionally lacking info on what on-line instruments self-service portals embody—like chatbots and information bases.

AI’s output ought to simply be the start of your draft. Solely 5% of entrepreneurs use it to jot down total items of content material. 

Plus, AI-based content material creation isn’t at all times correct. It predicts, but it surely doesn’t confirm the information. So do your due diligence and double-check any claims.

On the draft stage, mix generative AI’s effectivity together with your information and insights. Right here’s how one can add layers of depth and element:

• Deepen with analysis: Incorporate up-to-date statistics and analysis findings. Which backs up your statements and makes your content material extra reliable or partaking.
• Add real-world examples: Actual instances or tales carry summary ideas to life and make your content material relatable
• Interact with visuals: Combine related pictures, infographics, or movies to interrupt up the written content material and make it extra digestible
• Phase the article: Give attention to one part at a time for long-form content material. Refine and tweak as you go to offer each half the eye it deserves.
• Give research-powered prompts: Conduct preliminary analysis in your matter, guaranteeing your prompts are as detailed as doable. That will help you present AI with detailed directions about what you need it to incorporate on the draft stage.

Combining human understanding with AI creates high-quality, factually right, compelling content material.

3. Pace Up Content material Analysis

Let content material AI instruments scan on-line information in your behalf. To pinpoint related information and background info on your matter. 

Entrepreneurs report taking three hours and 51 minutes to jot down one weblog submit. Analysis eats up a variety of that point.

AI slashes that whereas permitting content material entrepreneurs the time and focus wanted to enhance creativity, accuracy, and total high quality of the top end result.

Suppose you could analysis the subject “The Evolution of Inexperienced Vitality Applied sciences.” As an alternative of sifting by way of lots of of articles and journals, use ChatGPT.

The AI-generated textual content gives a concise overview. 

Broaden on it by including particulars, private insights, professional quotes, and real-world examples.

You can even use generative AI to offer you an thought of the statistical panorama. For instance, let’s ask ChatGPT to offer us some stats on inexperienced vitality. 

The one about employment is attention-grabbing. However somewhat than take it at face worth, we will use it as a place to begin to search out some stats with a Google search. 

The SERPs offer you extra up to date stats on the subject from correct sources. Just like the Worldwide Renewable Vitality Company and related trade journals in our instance. 

Evaluate the AI-generated info with real-time statistics to current probably the most present and correct information in your content material.

Generative AI units the course on your analysis, but it surely’s at all times good to validate the information. Particularly whenever you cite particular statistics or make authoritative claims.

4. Get Suggestions on Your Content material

Use AI instruments to get detailed, goal suggestions and on the spot suggestions on find out how to enhance your content material. Like asking a buddy or colleague for recommendation in your draft. 

These instruments dive deep by assessing circulate, engagement ranges, and total content material attraction.

Suppose you’re transforming this text on enhancing house aesthetics.

Let’s ask ChatGPT to supply suggestions. Give it some context on the viewers for extra constructive feedback, like this:

Right here’s the output:

The suggestions is sort of complete with a number of helpful ideas. Like making the tone conversational, including specificity, and beginning with an attractive sentence.

ChatGPT additionally factors out areas which may really feel redundant or repetitive. Which helps you remove fluff and preserve readers engaged. 

And don’t overlook the instance intro—it’s a strong begin and units the best tone for the whole article.

Apply AI-derived insights that can assist you refine your content material and make it extra reader-friendly.

5. Repurpose Content material 

Run AI instruments to research your unique content material and reformat it—tailoring the language, construction, and elegance to swimsuit totally different platforms. 

AI makes it simple to show a weblog submit right into a script for a podcast. Or create partaking content material for LinkedIn. 

However content material repurposing isn’t a “copy-paste” process. Every platform has distinctive viewers expectations and consumption patterns. 

For instance, a weblog’s readability is totally different from the skimmability of a LinkedIn submit. You want customized approaches to make sure the content material resonates and is well digestible wherever. 

It is a snippet from our article on search engine marketing (search engine marketing) developments: 

And right here’s find out how to immediate ChatGPT to get a LinkedIn submit out of that snippet:

See how the immediate consists of including some ideas? That makes AI reformat the content material for LinkedIn and enhance it with actionable insights. 

It aligns with LinkedIn’s desire for concise, value-driven posts that provide instant takeaways for professionals.

Give the AI device particular instructions so your repurposed content material gives added worth to your viewers.

Listed below are some methods you should use AI to repurpose various kinds of content material:

• Convert your weblog posts into partaking movies or podcasts
• Break down prolonged articles into bite-sized, informative posts for social media
• Improve long-form articles with compelling visuals to share on Instagram or Pinterest
• Design touchdown pages utilizing content material from e mail campaigns or podcast discussions
• Localize or tweak your content material to resonate with totally different areas or viewers segments
• Repurpose detailed product info into catchy advertising promotions
• Rework uncooked information factors into insightful information visualizations and complete stories

6. Cluster Key phrases with Semrush and ChatGPT

Mix Semrush’s complete key phrase discovery and ChatGPT’s clustering performance to create extra centered content material methods. Using the best key phrases will enable customers to search out your content material extra simply on serps like Google and Bing.

Generative AI instruments like Jasper and ChatGPT excel at content-related duties however aren’t designed for in-depth key phrase analysis. 

For those who ask these instruments to generate a listing of key phrases, the outcomes aren’t grounded in real-time search information or consumer habits.

In the meantime, search engine marketing instruments like Semrush use their intensive database and exact analytics capabilities to offer up-to-date info on search quantity, competitors, and key phrase problem. 

Get Semrush’s superior analytics on present key phrase recognition and competitors. Then carry these insights into ChatGPT to arrange and brainstorm content material round clustered themes.

Say you wish to analysis the key phrase “wi-fi headphones.” 

Open the Key phrase Magic Instrument, sort in your key phrase, and click on “Search.”

You get a listing of associated key phrases and phrases customers seek for.

Subsequent, export the checklist with this button:

Now, copy-paste the primary 50 outcomes from the downloaded Excel file into ChatGPT and ask it to create matter clusters.

The end result? An organized set of associated key phrases grouped by themes or subtopics.

This technique permits you to deal with particular niches inside the broader “wi-fi headphones” class. Making certain focused and related search engine marketing content material. 

This synergy between instruments streamlines your planning course of and units the groundwork for high-performing content material.

Some ideas for much more in-depth insights and higher effectivity:

• Use filters: Apply Semrush’s filtering choices to take away key phrases with very low search volumes or exceedingly excessive competitors (until you’re particularly concentrating on them)
• Export and set up: Export the filtered checklist of key phrases to ChatGPT. Think about breaking them into chunks—say, 50 or 100 key phrases at a time—for a concise cluster evaluation.
• Dive deeper with Semrush: For every cluster or theme, return to Semrush to additional discover key phrase variations, question-based key phrases, or long-tail alternatives
• Refine with ChatGPT: For those who’re not sure a few particular key phrase’s relevance or intent, ask ChatGPT. It will probably assist present context or counsel the way you may use it as a key phrase in your content material.
• Conduct content material hole evaluation: Use Semrush’s Key phrase Hole device to see what key phrases your rivals rank for that you just don’t. Enter the checklist in ChatGPT to cluster the phrases and establish areas you may wish to goal.

Want extra inspiration? This latest Search Engine Journal webinar sponsored by Semrush exhibits you find out how to improve your search engine marketing and create higher content material utilizing AI.

7. Improve Audio and Visible Manufacturing

Audio and visible AI instruments empower you to design charming pictures, movies, and soundtracks. 

They provide content material creation groups engaged on a decent finances an reasonably priced different to costly content material manufacturing setups. 

Plus, unique audio and pictures will add authenticity to your content material. And make it stand out from inventory belongings.

Listed below are some instruments to check out:

• Descript: A platform that allows you to edit sound information as simply as modifying textual content
• Mubert: An AI-driven music generator for distinctive and royalty-free soundtracks
• Midjourney: Generative AI that helps you create pictures from textual content descriptions
• Jasper Artwork: Means that you can produce high-quality visuals—from easy patterns to advanced compositions—with minimal effort and excessive customization

Suppose you run a quick meals restaurant and are introducing fried hen to your menu. You should use Jasper Artwork to create pictures on your new dish.

Both begin from scratch or use one among Jasper’s templates to make the method simpler.

Right here’s the end result whenever you enter a immediate into the meals images template:

Appears scrumptious, proper?

In content material AI, the secret’s to make your immediate as particular as doable. The extra detailed your prompts, the higher the output.

8. Streamline the Modifying Course of

Polish your writing with content material modifying instruments like Grammarly and Wordtune. Modifying assistants establish typos and spotlight unclear phrasing. All whereas aligning your content material with the specified fashion and tone of voice. 

These instruments will assist you preserve your content material’s (and your model’s) integrity by guaranteeing it’s error-free.

Grammarly is a standalone device that gives a Chrome extension. It gives reside modifying solutions whether or not you’re writing an e mail, creating social media posts, or working in Google Docs. 

Right here’s how Grammarly highlights a typo it detects for the author to repair:

You can even alter your targets and viewers parameters to match your model voice.

Wordtune is one other helpful choice obtainable as a standalone device and a browser extension. It makes use of AI to reinforce the language of your content material, advocate higher vocabulary, and even rewrite sentences. 

With the press of a button, you may paraphrase textual content, change sentence construction, or tone up the formality. 

Let’s rephrase the above sentence with Wordtune:

An additional eye in your content material ensures it’s as clear and as skilled as doable.

9. Personalize Content material for Completely different Audiences

Potential prospects demand high-quality content material that speaks on to their distinctive pursuits. Leverage AI instruments for content material advertising to fine-tune and alter your messaging so it resonates with particular teams.

Guarantee your content material is related to your audience if you wish to increase engagement.

Instruments like Adobe Goal assist you create customized content material and run AI-powered A/B checks to reinforce consumer expertise and improve conversions. 

ChatGPT additionally helps together with your content material technique.

Suppose you’ve gotten an ecommerce retailer that creates jewellery for pet lovers. First, ask ChatGPT for viewers insights—like ache factors and buyer wants. 

Then, get content material concepts for Instagram primarily based on these insights.

Proceed to generate concepts and create customized content material with AI instruments—no matter your area of interest.

Use AI Content material Generator Instruments to Help Your Course of

AI-created content material works greatest when it has human experience to information it. 

As an alternative of changing human creativity, complement it with AI to reinforce your capabilities and streamline duties. 

On the identical time, it’s vital to be vigilant about AI outputs. Even probably the most superior AI techniques can typically produce content material which may be too generic, unintentionally deceptive, or inaccurate. 

In spite of everything, AI is a device. And like all device, its effectiveness relies on the consumer.

Bridging the hole the place AI ends and human enter begins is Semrush’s ContentShake AI.

Via its good mixture of AI and information, you may get related matter concepts on your area of interest primarily based on aggressive market and search insights. 

Plus partaking AI-powered outlines, dependable information and correct stats to complement your content material, writing enchancment solutions, enhanced key phrase optimization, and extra. 

Get began with Semrush’s all-in-one AI writing device to hurry up your content material advertising effectivity and reap rating outcomes.