High 10 Content material Repurposing Instruments for 2024

You spend hours writing high-quality content material in your viewers. But when all you’re doing is publishing it and transferring on, you’re lacking out on a strong technique: content material repurposing. 

What does this entail?

Taking present content material and repurposing it into different codecs. 

Sounds time-consuming? It doesn’t must be. Content material repurposing instruments can assist you benefit from AI to create dozens of content material property from a single piece of content material. 

Flip weblog posts into video content material, Instagram posts into infographics, and far more.

Listed here are the highest 10 content material repurposing instruments for 2024:

1. Prompt Video Creator

Prompt Video Creator is an app for Semrush that permits you to repurpose weblog content material into YouTube, TikTok, and Instagram movies.

Even higher: 

All it takes is a few clicks. 

First, navigate to Prompt Video Creator in Semrush and click on the “URL to Video” template. 

Then, enter the URL of the video, select a goal size, and the kind of pictures you’d just like the software program to make use of in your video. Click on “Create Video.”

The app then makes use of the content material out of your weblog publish (together with headings, textual content, and pictures) to create a fascinating video.

As soon as the video is created, you may change the narration voice, fonts, colours, pictures, and music.

Lastly, you may click on on “Export Video” to obtain the video.

What We Like

You possibly can create movies from weblog posts in seconds and customise them with captions and AI voiceovers. It’s also possible to translate them into 20+ languages. This can assist make your movies extra partaking and mean you can attain a wider viewers.

Pricing

Prompt Video Creator presents the next plans:

• Fundamental ($24/month)
• Professional ($60/month)

2. AI Social Content material Generator

You should utilize the AI Social Content material Generator to repurpose your weblog content material into a limiteless variety of social media posts. The device also can generate captions and hashtags in your posts.

It solely takes a number of clicks to show your weblog publish right into a video or carousel you may share on social media.

Right here’s learn how to do it:

From the AI Social Content material Generator dashboard in Semrush, click on the “Create New” button.

Choose the “Weblog to Publish” possibility.

On the subsequent display, paste the URL of your weblog publish and hit the “Submit” button.

You’ll be introduced with script choices on the subsequent web page. You possibly can then overview every variant, choose the choice you like, and hit “Affirm.”

Subsequent, select one of many supplied video or carousel templates and hit “Subsequent.” 

For the quickest outcomes, choose the “Let AI choose the very best property in your publish” possibility and click on the “Generate” button.

In a number of moments, the device will generate your new video or carousel publish. You possibly can then edit it by clicking the pencil icon.

Enhancing your new publish or video is straightforward utilizing the drag-and-drop editor. You possibly can change the design, add pictures or textual content, and extra.

When you’re pleased with how the publish seems, hit “Obtain.”

What We Like

The big variety of templates makes it straightforward and quick to create professional-looking content material in a number of types. 

Pricing

The AI Social Content material Generator prices $35/month and consists of two manufacturers, 200 AI-generated posts monthly, and 100 competitor evaluation runs monthly.

3. ChatGPT

ChatGPT can function a flexible content material repurposing device.

For instance, you may feed it an article and ask to make it right into a LinkedIn publish, an X (previously Twitter) thread, or a publication electronic mail.

Or you could possibly inform it to show your weblog publish right into a video script. You may even ask it to provide you concepts for learn how to repurpose your content material.

Though it isn’t a devoted content material repurposing device, ChatGPT is an efficient possibility for small or one-person advertising and marketing groups that don’t have a lot time to spend repurposing content material.

What We Like

The chances for repurposing written content material are infinite—all you want is a little bit of creativity when crafting prompts.

Pricing

At the moment, the model of ChatGPT that makes use of the GPT-3.5 mannequin is free to make use of. The Plus plan ($20/month) provides you entry to GPT-4, sooner response speeds, and beta options.

4. Lumen5

Lumen5 can flip your weblog posts, white papers, and different written content material into movies utilizing AI and machine studying.

The software program summarizes your written content material and provides related pictures or video footage from its library.

The device comes with a whole bunch of templates and a big library of pictures, music, and video footage to create partaking movies rapidly.

As soon as the software program generates a video, you may edit and customise it to your liking utilizing the built-in editor.

Lumen5 will mechanically generate captions for all of your movies, which can assist enhance social media engagement.

On account of its in depth function set, it’s appropriate for each small companies and enterprises.

What We Like

The drag-and-drop editor makes it straightforward to edit movies, even when you’ve got no prior expertise.

Pricing

Lumen5 presents a restricted free plan. 

Paid plans embrace:

• Fundamental ($29/month)
• Starter ($79/month)
• Skilled ($199/month)

5. Repurpose.io

Repurpose.io is designed to assist advertising and marketing groups repurpose their present content material and switch it into social media posts.

The thought behind the device is that you simply solely must create one piece of content material (e.g., a TikTok video), after which Repurpose.io will mechanically repurpose it into varied codecs you need to use throughout all of your different advertising and marketing channels.

It helps all the main social media platforms, together with Fb, Instagram, X, YouTube, TikTok, Snapchat, and Pinterest.

The software program also can make it easier to convert podcast episodes into a number of video clips. All you want to do is paste in your podcast feed URL. The device will do the remainder.

Repurpose.io can even resize your movies mechanically for every platform and add captions.

Other than advertising and marketing groups, Repurpose.io can be appropriate for influencers, podcasters, and livestreamers. 

What We Like

The choice to create automations to repurpose your content material on autopilot (e.g., reupload each new TikTok video you publish to Instagram Reels) is a useful function. This will save loads of time for groups with advanced content material repurposing workflows.

Pricing

Repurpose.io presents a free 14-day trial you need to use to check out the software program. 

Paid plans embrace:

• Content material Marketer ($25/month)
• Company ($125/month)

6. Canva

You already learn about and might need used Canva. However do you know about its content material repurposing capabilities?

Canva is a extremely versatile device for content material repurposing.

Flip present content material into dozens of latest items throughout a wide range of totally different codecs. Together with infographics, ebooks, social media graphics, shows, and extra.

Its “Magic Change” device can assist you repurpose your content material sooner by resizing your designs for a number of channels on the identical time. Then, there’s “Magic Write,” Canva’s AI device that may make it easier to generate captions and social posts rapidly.

It’s also possible to use a whole bunch of templates to rapidly repurpose your present content material. 

The software program incorporates a drag-and-drop editor that’s straightforward and intuitive to make use of, even for these with out graphic design expertise.

What We Like

The “Model Package” function helps you to arrange your model’s fonts, colours, logos, and extra to make sure a unified search for all of the content material property your crew creates.

Pricing

Canva presents a restricted free plan. 

Paid plans embrace:

• Canva Professional ($14.99 for one individual)
• Canva for Groups ($29.99/month for as much as 5 customers)
• Canva for Enterprise (customized pricing)

7. 2short.ai

2short.ai is a content material repurpose software program that analyzes your video content material to establish probably the most partaking elements and turns them into quick clips.

You possibly can then add animated subtitles, branded overlays, and logos to all of the clips in a number of clicks.

2short.ai helps a wide range of facet ratios to align with the video necessities of all the most important social media platforms. It additionally has a really helpful facial monitoring function that helps preserve audio system on the heart of the display.

What We Like

You possibly can entry all of 2short.ai’s options on each pricing plan—the one distinction in plans is the variety of minutes included for AI video evaluation and exporting.

Pricing

2short.ai presents a free Starter plan, which incorporates quarter-hour of AI video evaluation monthly. 

Paid plans embrace:

• Lite ($9.90/month)
• Professional ($19.90/month)
• Premium ($49.90/month)

8. Automata

In case you’re searching for AI-powered content material repurposing instruments that work nicely for companies and content material creators, you’ll wish to try Automata. This device will monitor your weblog feed or YouTube channel and mechanically create new content material.

Automata helps greater than 150 enter/output combos. It will probably flip movies into weblog posts, weblog posts into electronic mail newsletters, newsletters into social threads, and so forth.

There are additionally built-in templates that will help you arrange a content material repurposing workflow in minutes.

What We Like

Other than serving to you automate content material repurposing, Automata additionally builds a searchable database of your advertising and marketing content material. This may be very useful for uncovering outdated content material you may repurpose.

Pricing

Automata presents the next plans:

• Gentle Repurposer ($3/credit score): A pay-as-you-go plan
• Energy Repurposer ($49/month): Contains 50 credit/month. Further credit may be bought for $1 per credit score.

9. Wavve

Wavve can assist you repurpose your audio content material. It turns your podcasts, audiobooks, and talks into social-media-ready video clips. You should utilize it to create trailers in your podcasts and ebooks and share episode highlights.

Wavve helps you to customise the clips it creates through the use of the built-in drag-and-drop editor, which lets you add pictures, textual content, and animations.

The software program also can transcribe audio and add captions to your clips.

What We Like

Wavve integrates with Zapier that will help you automate your repurposing workflow. For instance, you may create a Zapier automation (referred to as a Zap) to have Wavve create video clips out of your new podcast episodes and publish them to YouTube mechanically.

Pricing

Wavve presents a free seven-day trial you need to use to check out the software program. There’s just one paid plan:

• Limitless ($19.99/month): Contains limitless video technology minutes, transcriptions, and extra

10. Vidyo.ai

Vidyo.ai is an AI-powered platform that turns your long-form video content material into quick clips you may share throughout social media. It additionally captions all of the clips mechanically utilizing AI.

The software program can detect scene adjustments in your movies mechanically, making certain high-quality clips from interview-style content material.

It will probably generate 30-45 quick clips from an hour-long video. 

What We Like

Vidyo.ai’s AI-powered “Virality Rating” estimates how your clips will carry out on social media and their potential for going viral. This makes deciding which clips to share by means of your social channels simpler.

Pricing

Vidyo.ai presents a restricted free plan. Paid plans embrace:

• Professional ($29.99/month)
• Professional+ ($49.99/month)

Which Content material Repurposing Instruments Are Proper for You?

There’s no single greatest content material repurposing device. The correct device for you’ll rely in your content material wants and repurposing workflow.

All the content material repurposing instruments above are nice choices, so contemplate your wants, the platforms you utilize, and your finances. 

Whether or not you flip weblog posts into social media video clips with Prompt Video Creator or repurpose present video content material utilizing Vidyo.ai, these instruments will increase your attain and prevent time.