Seize Product SERP Options with These Ecommerce Insights [Semrush Study]

To higher perceive how merchandise seem in Search Engine Outcomes Web page (SERP) options, Semrush collected 7,000 SERPs for product-oriented searches to uncover what options are extra distinguished.

SERP Options on Cellular and Desktop

Semrush examined 5 product-related options and the way they appeared on desktop and cellular—Widespread Merchandise, Product Filter, Refine, Shopping for Information, and Associated Merchandise.

Among the many highlighted SERPs:

• Most options show on each cellular and desktop at related frequencies 
• Widespread Merchandise present on the highest frequency in 79% of product searches for cellular
• Product Filter has the largest proportion distinction between cellular (36%) and desktop (61%)

The above bar chart will help you make knowledgeable choices on easy methods to goal the options most related to your very best prospects. 

Ecommerce SERP Characteristic Breakdown

Widespread Merchandise

Widespread Merchandise shows related gadgets from numerous ecommerce shops.

On desktop, the utmost variety of gadgets within the product checklist was at 32 whereas cellular listed a max of 10. This implies extra merchandise can present up on desktop in comparison with cellular search. 

On common, cellular confirmed a decrease variety of distinctive shops (three) in comparison with desktop search, which delivered 5.

Product Filter

The Product Filter characteristic seems on the high of the SERP on desktop solely. It suggests clarifying key phrases for the search question. 

Refine

The Refine characteristic incorporates an inventory of associated search queries to assist slender the product search by classes.

The typical variety of classes on desktop and cellular are the identical.

On cellular, the Refine characteristic is much less product-oriented than on desktop, and appears just like the Associated key phrases characteristic for non-shopping associated searches.

Shopping for Information

The Shopping for Information is an inventory of questions on a product’s options associated to the search question. You possibly can broaden every block to study extra a few particular characteristic of the product.

By default, solely 4 gadgets are proven; click on “Extra concerns” to disclose different questions. On common, seven blocks come up on each cellular and desktop gadgets.

The typical variety of questions and the median variety of questions are the identical throughout the board (7) for each desktop and cellular.

Associated Merchandise

Much like Widespread Merchandise, the Associated Merchandise characteristic reveals quite a lot of related gadgets throughout many alternative shops. In contrast to Widespread Merchandise, it offers extra details about every merchandise and is formatted in a option to encourage comparability.

Desktop view:

Cellular view:

The share of associated merchandise with evaluations is nearly similar on each desktop (99.32%) and cellular (99.02%). Associated descriptions present up far much less steadily on cellular at 11.49%.

As for the common variety of merchandise, desktop lists 5 gadgets whereas cellular reveals 4.

Most of those blocks comprise merchandise with evaluations, underlining the significance of incomes buyer evaluations for every product. 

Enhance Your Product Listings with Semrush Information

With this knowledge, collected by Semrush, you possibly can goal Google’s product SERP options to extend your visibility and attain.

To seize product-related Google SERP options, strive the Ecommerce Booster app within the Semrush App Heart. It assesses your present listings and offers an motion plan that helps you climb rankings within the SERPs.

For extra instruments to develop your ecommerce enterprise, see our Ecommerce app assortment.