The Greatest Web site Builder for Small Enterprise Homeowners (2023)

We’ve rounded up 5 of the most effective web site builders for small companies.

Why 5?

As a result of small enterprise house owners are busy.

There are many web site builders on the market. You want one which’s inexpensive, straightforward to make use of, and offers built-in advertising and marketing instruments to develop your organization.

Right here’s our shortlist of the most effective web site builders for enterprise, together with why they made our checklist.

1. Wix: Greatest Web site Builder General

Wix makes the highest of our web site builder for small companies checklist as a result of it’s easy to make use of, appropriate for almost any trade, and comes filled with inexpensive options for small enterprise house owners.

Google’s John Mueller confirmed that Wix made unbelievable progress for search engine optimization lately. Excellent news if you’d like your viewers to see your new web site.

Wix affords a spread of purpose-built templates for various industries and targets. Together with:

• Blogs
• Ecommerce shops
• Portfolios
• Digital resumes
• Occasions
• Images
• Eating places

Wix’s purpose-built templates make constructing a web site for small enterprise straightforward. It’s fast to arrange your web site construction and launch your web site.

To hurry up the method, you should use Wix’s Synthetic Design Intelligence (ADI) editor.

The WixADI editor makes use of synthetic intelligence (AI) to arrange the positioning. Simply reply some questions and let the builder do the give you the results you want.

When you’re extra assured constructing web sites and wish added customization, you may design your web site with the Wix Editor. It’s nonetheless beginner-friendly.

Wix’s Prime Options for Small Companies

Wix comes with instruments that will help you seem on search engine outcomes pages (SERPs), create and handle social media advertisements, and keep related together with your electronic mail subscribers.

search engine optimization

Wix offers quite a few search engine optimization options out of the field. No want for integrations. Small enterprise house owners can shortly arrange an optimized web site.

Right here’s what Wix says about it:

Our objective is to give you the most effective search engine optimization defaults potential whereas opening up the platform to as a lot customization as potential. As well as, we intention to foster the customers that aren’t extensively acquainted with search engine optimization and supply them with a robust technical basis to allow them to concentrate on operating their enterprise and creating helpful content material.

Listed below are some Wix search engine optimization options we love:

• search engine optimization infrastructure: Wix designs all web site templates with serps in thoughts, and makes them simpler for bots to navigate and index
• Computerized cell optimization: Wix ensures all web sites work for cell and desktop customers
• URL construction: The appropriate URL construction makes your web site simpler for serps to crawl and navigate
• Picture compression: Wix routinely compresses and converts photographs to WebP so pages load faster with out shedding picture high quality
• Google Search Console integration: You’ll be able to confirm your area within the Wix dashboard to trace your web site’s efficiency immediately within the Wix platform
• Customizable superior search engine optimization choices: Customise your URL construction, meta tags, canonical tags, structured information markup, robots.txt file, and extra
• Bulk 301 redirects: Migrating from an outdated web site? Do it in bulk with as much as 500 hyperlinks in a spreadsheet.
• Accessibility Wizard: Wix’s Accessibility Wizard helps you see and repair accessibility points.

Use a device like Semrush’s Wix integration to take your search engine optimization even additional.

Discover low-competition key phrases, auto-generate web page titles and meta tags, and increase your search optimization—all within the Wix Dashboard.

AI-Managed Social Media Advertisements

When you subscribe to Fb Advertisements by Wix, you may create, launch, run, and monitor your Fb and Instagram advertisements immediately out of your Wix dashboard. 

And Wix’s AI algorithm manages your advertisements for you 24/7.

It tracks each change in your Fb and Instagram campaigns and screens information out of your web site. It runs that information by a decision-making mannequin to foretell the outcomes from quite a lot of potential actions.

Then, it tweaks your campaigns to realize the most effective outcomes.

E-mail Advertising Campaigns

Make the most of Wix’s electronic mail instruments to drive extra guests to your web site.

The free model means that you can ship as much as 200 emails a month. You’ll be able to improve to a paid electronic mail advertising and marketing plan at any time for added capabilities.

The intuitive electronic mail editor contains ready-made templates so you may create eye-catching emails shortly:

Begin from a template, then add or delete something that doesn’t mesh together with your model. Or, begin from scratch and design your personal.

It’s also possible to automate your campaigns and monitor their efficiency in actual time.

WixPricing and Plans

Wix affords 4 pricing tiers. The highest plan offers features comparable to superior transport, a number of currencies, and automatic gross sales tax.

When you want a free web site builder for a small enterprise, Wix is considered one of your greatest choices. It does have a free-forever plan with fundamental performance, however the plan contains Wix branding and advertisements on each web page.

Wix Rankings

• Capterra: 4.4 Stars (9,300 evaluations)
• G2: 4.2 Stars (1,613 evaluations)

Execs and Cons of Utilizing Wix

Execs

• Drag-and-drop editor for ease of use
• Greater than 800 totally editable templates designed with trade greatest practices in thoughts
• Superior advertising and marketing instruments that will help you develop with search engine optimization, social advertisements, and electronic mail advertising and marketing
• Strong ecommerce web site builder with instruments for on-line reservations and ordering, appointment setting, and stock administration
• Entry to Wix App Market, which lets you combine with 500-plus main finance and advertising and marketing instruments
• Computerized picture compression and schema markup to enhance web site velocity
• Nice worth for every worth level

Cons

• Its routinely generated cell model may have guide tweaks. Not ultimate in case you don’t have design or coding expertise.
• No choice for limitless storage, even within the top-tier plans
• No Google Analytics integration on the free plan

2. Squarespace: Greatest Web site Builder for Creatives and Small On-line Sellers

Squarespace is our best choice for creatives and enterprise house owners who wish to construct enticing, image-heavy websites.

Excessive-quality, giant photographs can decelerate a web site. 

And Google’s Core Net Vitals revealed that web page velocity is vital for web site rating. Unhealthy information for anybody eager to showcase their images or merchandise in excessive definition.

Squarespace has an answer. 

Its web site builder routinely creates seven totally different variations of every picture you add. It then chooses the most effective model to show based mostly on the person’s display dimension.

This helps Squarespace web sites load faster, which suggests you don’t should sacrifice picture high quality to rank increased in SERPs.

Creators can select from web site templates from world-class designers.

Listed below are a number of the hottest designs:

You’ll be able to select from Squarespace web site templates in a spread of customizable types (e.g., darkish, gentle, minimalist, high-contrast, and so on.). There’s one thing to go well with each model.

Squarespace might be greatest recognized for catering to image-loving bloggers and creatives. But it surely has a spread of options for ecommerce enterprise house owners, too.

It showcases product photographs and affords simple-to-use store instruments comparable to buyer emails, deserted cart restoration, and low-inventory alerts.

Store house owners want at the very least the essential commerce plan to reap the benefits of these options.

Even its lowest-priced plans embody limitless storage—a coveted function for ecommerce shops and inventive manufacturers alike.

Squarespace’s Prime Options for Small Companies

Squarespace’s prime options for small companies aid you enhance your leads to SERPs, create mobile-friendly web sites, and ship a seamless branding expertise.

search engine optimization

As with Wix, Squarespace has helpful search engine optimization options out of the field, together with:

• Cell-responsive web sites: Ensures your web site seems to be nice throughout all units
• Auto-generated sitemaps: Helps serps crawl your web site
• Clear URLs: Make your web site even simpler for serps to crawl
• SSL safety: Supply prospects extra safety and peace of thoughts
• Website translations: Attain new markets and a wider viewers with out having to manually translate every web page. Serps routinely index newly translated pages.
• Native search engine optimization map: Make your native enterprise web site extra seen in native searches 
• Conceal a web page: Use in case you don’t desire a web page to point out up in search pages (like a affirmation web page for when somebody indicators as much as your mailing checklist)
• search engine optimization guidelines: Examine your search engine optimization with Squarespace’s useful information, linked immediately within the search engine optimization panel for simple entry

The search engine optimization panel sits to the aspect of the web page as you edit. It reveals a preview of your web page’s meta title and meta description on a outcomes web page, as on this instance:

Machine view allows you to preview your web site on different-sized screens, comparable to cell or desktop. You’ll be able to even edit it in these views to see what it’ll appear like with the adjustments.

Social Media Advertising

Squarespace doesn’t have built-in advert administration choices like Wix.

But it surely does supply social media integrations that will help you promote merchandise on Fb, LinkedIn, Pinterest, and Tumblr. It may well push new web site content material to those social media accounts in actual time.

It additionally provides you the choice to tug content material from social media to your web site. 

These social blocks show content material from websites comparable to Instagram, Foursquare, Soundcloud, and Flickr, offering you with an exterior supply of social proof to develop your model belief.

Distinctive to Squarespace are its cell apps. The corporate has created Unfold:

It has a free plan for all customers, however you’ll want a Squarespace account to reap the benefits of superior options comparable to templates.

Squarespace additionally has a cell content material administration system (CMS) app:

On this app, customers can see commerce analytics, create content material on the go, and add photographs and movies from cell to entry on the desktop web site creator.

E-mail Advertising

You need to use Squarespace E-mail Campaigns to gather electronic mail addresses, create electronic mail advertising and marketing campaigns, and monitor open charges and unsubscribes.

Right here’s what Squarespace’s template choice device seems to be like, courtesy of Design milk:

It’s also possible to arrange automations to ship emails when guests purchase from you or subscribe to your publication.

It means that you can replace your web site and ship electronic mail campaigns in the identical interface, pulling your web site brand and weblog posts straight into your emails.

It additionally routinely creates browser-based copies of every marketing campaign. Each marketing campaign has its personal URL, which you’ll be able to share like some other hyperlink.

Each Squarespace web site comes with a free trial of E-mail Advertising Campaigns, which lets you construct mailing lists, create drafts, and ship as much as three trial blast emails.

Squarespace Pricing and Plans

Squarespace affords a free 14-day trial of all its plans. Skilled plans for small companies vary begin at $23 monthly, relying on the options you need.

Squarespace payments for E-mail Campaigns and web site plans individually.

All plans include limitless subscribers and advertising and marketing analytics. Plans enhance in worth based mostly on what number of campaigns you wish to ship, in case you want automations, and the variety of recipients.

E-mail Campaigns plans begin at $5 monthly, which supplies you entry to 3 electronic mail campaigns and 500 emails. The costliest plan is $48 monthly, which unlocks limitless campaigns and as much as 250,000 emails.

Squarespace Rankings

• Capterra: 4.6 Stars (2,857 evaluations)
• G2: 4.4 Stars (1,034 evaluations)

Execs and Cons of Utilizing Squarespace

Execs

• A wide range of search engine optimization options for each plan
• Give attention to branding and design
• Award-winning templates created by skilled internet designers
• Computerized cell optimization for all templates
• Limitless storage for all plans
• Constructed-in branding and advertising and marketing options

Cons

• Despite the fact that you may customise templates, you get much less design flexibility than with different web site builders
• The editor isn’t as intuitive as different web site builders
• There’s no auto-save choice within the editor, so you need to keep in mind to hit the “save” button

3. Shopify: Greatest for Ecommerce

Shopify is your best option to start out an internet store or transfer over from a market comparable to eBay or Etsy. It has all the pieces you might want to unify your on-line and offline gross sales.

It’s useful for freshmen new to web site design or ecommerce. Shopify options real-time stock updates, making certain you at all times know what merchandise you’ve got accessible—whether or not you’re promoting in-person or on-line.

Shopify may streamline dropshipping by routinely sending orders to your provider.

Its gross sales dashboard allows you to see all of your in-store and on-line gross sales at a look:

You’ll be able to supply prospects extra methods to purchase with native pickup, supply, and transport choices.

And, after all, Shopify provides you the instruments you might want to create an attractive small enterprise web site—no coding abilities required.

Shopify’s Prime Options for Small Enterprise

Shopify has an app retailer with greater than 1,800 advertising and marketing apps, plus loads of useful options in-built.

search engine optimization

Shopify contains these essential search engine optimization options:

• Responsive themes so your web site seems to be good on cell units
• Auto-generated sitemaps and robots.txt information so individuals can discover you on Google and different serps
• Auto-generated canonical tags to assist stop duplicate content material from showing in SERPs
• The power to edit and optimize meta tags, meta descriptions, and alt textual content for photographs
• A built-in weblog so as to add recent content material to your web site and appeal to guests

Social Media Advertising

Shopify connects to your Fb and Instagram accounts and syncs them together with your product catalog. So you may create social advertisements and shoppable posts.

You’ll be able to handle your social orders, gross sales, and returns immediately from Shopify.

It additionally means that you can share product pages out of your Shopify admin space to Fb, Twitter, Reddit, LinkedIn, and Pinterest.

Any weblog posts you publish on Shopify may have a sharing button to make it simpler for prospects to share your content material and aid you develop your model.

Different social media options accessible on the Shopify App Retailer can help you import Google Opinions and Testimonials, create Snapchat advertisements, and embed your Instagram feed.

E-mail Advertising

You’ll be able to create emails with Shopify’s electronic mail templates, then automate and monitor them, all contained in the platform. Shopify allows you to ship or automate as much as 10,000 emails monthly without spending a dime.

Its customizable templates and drag-and-drop editor ease the method of making emails.

Right here’s an instance from Shopify:

The pre-built templates can routinely pull particulars in your model, merchandise, costs, and extra out of your retailer into your emails. So, even if in case you have no coding expertise, you may create emails the place your merchandise shine.

It additionally has electronic mail automation templates that will help you create campaigns comparable to welcome sequences, winbacks, and upsell campaigns. Pre-selections situations, triggers, and actions imply it’s fast and easy to arrange the workflow you want.

Shopify Magic additionally generates topic strains based mostly on a couple of key phrases. This makes it even faster to start out—and end—writing your electronic mail campaigns.

ShopifyPricing and Plans

Shopify affords three worth tiers, ranging beginning at $39 monthly.

Shopify Rankings

• Capterra: 4.5 Stars (6,123 evaluations)
• G2: 4.4 Stars (4,387 evaluations)

Execs and Cons of Utilizing Shopify

Execs

• Straightforward code-free web site setup
• Promote in particular person and on-line
• Gross sales and advertising and marketing dashboards that make monitoring and reporting straightforward
• Loads of search engine optimization instruments and advertising and marketing choices to advertise your enterprise

Cons

• Fewer customization choices than different web site builders
• Solely 12 free themes (aka templates). Paid themes begin at $170.
• Transaction charges once you use third-party cost suppliers

4. WordPress.com: Greatest Web site Builder for Content material-Targeted Corporations

If you wish to create a content-focused web site, WordPress.com could possibly be the proper web site builder for you.

It’s optimized for search engine optimization by default, which makes it simpler so that you can rank in SERPs. On paid plans, you may add additional search engine optimization performance through plugins.

WordPress.com makes use of WordPress.org—the world’s hottest content material administration system(CMS).

You’ll be able to usually arrange and customise a WordPress.com web site faster and simpler than a WordPress.org web site.

WordPress.org requires upfront funding to arrange and it is not beginner-friendly. It’s nice if in case you have a staff to keep up your web site or are good with expertise.

For small companies who’re brief on time and desire a web site up and operating ASAP, we suggest WordPress.com as the most effective free web site builder for small enterprise.

It’s easy to construct a web site on WordPress, with greater than 11,000 mobile-responsive free themes to select from.

WordPress.com doesn’t have a real drag-and-drop interface as Wix and Squarespace. As an alternative, it makes use of a what you see is what you get (WYSIWYG) editor with some drag-and-drop capabilities.

Right here’s the way it works.

While you create a brand new web page or publish, you’ll begin in a Paragraph Block. You can begin typing or click on the ‘+’ icon to choose a special block fashion.

Blocks could be photographs, headings, lists, kinds, buttons, and so on. There are dozens of block choices.

The block-style editor makes WordPress.com more difficult for freshmen than different choices. WYSIWYG editors could be much less intuitive or simpler to interrupt than drag and drop.

Nevertheless, what WordPress lacks in ease of use, it makes up for in artistic management. 

It affords extra versatility than a number of the different web site builders on this checklist, comparable to Wix. However on account of its elevated flexibility, it has a steeper studying curve.

That will help you get began, WordPress.com’s Tutorials web site walks you thru methods to arrange totally different web site varieties and explains methods to use its WYSIWYG editor.

WordPress.com’sPremium plans supply lots of of templates and themes, plus 1000’s of third-party integrations and plugins. This implies virtually limitless design and have choices to your web site.

WordPress.com’s Prime Options for Small Enterprise

WordPress.com comes with instruments that may make your web site extra cell pleasant, increase web page load velocity, and push you up the SERPs.

search engine optimization

WordPress.com’s Primary Plan shares the identical built-in search engine optimization options as the opposite builders on this checklist, like:

• Auto-generated sitemaps that make your web site straightforward for search bots to navigate
• Content material Supply Networks (CDNs) to hurry up web site loading
• SSL certificates for a safe web site
• Clear URLs

To edit meta descriptions and web page title buildings, you might want to select a Enterprise or Commerce Plan.

These plans additionally imply you should use WordPress search engine optimization Plugins, such because the Semrush search engine optimization Writing Assistant.

Semrush’s search engine optimization Writing Assistant affords ideas on readability, optimization, tone and originality. 

For instance, it reminds you so as to add goal key phrases to titles:

It additionally checks for plagiarism points or duplicate content material that can hurt your web site’s rating:

And its AI editor helps you nail your phrasing and tone of voice.

Advertising Integrations

WordPress.com’s advertising and marketing integrations make creating electronic mail and social media campaigns straightforward. It has almost 1,000 electronic mail plugins and virtually 2,000 for social media advertising and marketing.

Plus, it has a preview pane to point out you what your social posts will appear like earlier than you share them. This ensures all the pieces you publish is on-brand and creates a cohesive expertise to your viewers.

WordPress.comPricing and Plans

You can begin with WordPress.com without spending a dime.

However we suggest a paid plan to reap the benefits of its options and take away advertisements.

The positioning builder affords two paid plans for small companies: The Enterprise Plan is $25 monthly and The Commerce Plan is $45 monthly.

WordPress.com Rankings

• Capterra: 4.6 Stars (14,718 evaluations)
• G2: 4.4 Stars (2,471 evaluations)

Execs and Cons of Utilizing WordPress.com

Execs

• Easy to arrange with 1000’s of templates to select from
• Straightforward to create and arrange content material in case your content material technique is essential
• On the Enterprise and Commerce plans, you may add third-party options and plugins with almost limitless design choices
• Computerized information backups
• Limitless storage and bandwidth onBusiness and Commerce Plans
• One of many most cost-effective web site builders for small enterprise by way of options and suppleness

Cons 

• Removed from the simplest web site builder for small companies. It isn’t as intuitive or user-friendly as different builders, so it’s tougher for freshmen to be taught.
• Locations advertisements in your web site in case you use the free plan
• WordPress.com solely means that you can place third-party advertisements in your web site if in case you have the Enterprise or Commerce plan. You need to use WordPress.com’s official promoting program on Premium, Enterprise, or Commerce plans.
• Restricted customization choices on themes

5. Webflow: Greatest No-Code Web site Builder for Customization

Webflow is a robust no-code web site builder as a result of it affords extremely customizable options and a strong CMS. You design the web page. The device takes care of the code.

This performance means that you can management all particulars of your web site’s design with out hiring a developer.

For instance, you may drag and elegance HTML parts to create content-rich internet pages.

Each design ingredient makes use of “the field mannequin.” You place every bit of content material inside a sq. or rectangle. Then, you stack them or place them alongside one another.

On prime of quick web page velocity, Webflow affords design parts that make you appear like a professional. 

For instance:

• Parallax scrolling: When the background of your web site strikes slower than the foreground
• Multi-step animations: Animations the place multiple change occurs
• Microinteractions: Refined animated moments that give customers visible suggestions on what occurs on the web page (e.g., a loading bar)

It’s additionally constructed for collaboration. Staff members or shoppers can simply entry your venture. And make ideas or edit it with the right permissions.

Webflow affords a center floor within the web-building world. Particularly if you’d like WordPress.org-level customization with Wix-like usability.

Model new to internet constructing? Customers converse extremely of Webflow’s onboarding tutorial:

Observe the blinking hotspot to click on and be taught what every part does:

A extra superior person? You’ll be able to simply ignore the cursor.

Webflow’s Prime Options for Small Companies

Webflow affords instruments to make search engine optimization straightforward. And an in-depth information base that walks you thru each function and course of with easy directions.

search engine optimization

Design convinces internet guests to remain in your web site. However search engine optimization helps get them there within the first place.

Webflow facilitates these strong search engine optimization options:

• Responsive design: Improve person expertise (UX) and encourage Google to determine your web site as cell pleasant
• Highlighted top-level pages: Guarantee your most essential pages to serps on the root area (e.g., “www.semrush.com/weblog”) are superbly designed
• Meta title and outline optimization: Create dynamic fields and set character limits to show Webflow’s CMS into your web site’s fashion information
• Auto-generated sitemaps: Assist serps crawl your web site with none further effort
• Inventive 404 pages: Supply a means out as a substitute of irritating customers with a lacking web page
• Alt textual content: Add descriptive picture textual content for individuals who could have visible impairments 
• Disabled subdomain indexing: Keep away from penalization for a reproduction web site whilst you experiment with design and duplicate
• 301 redirects: Use in case you completely change the URL of a web page
• Edit your robots.txt file: Inform crawlers which pages to keep away from

Webflow’s search engine optimization choices cater to each freshmen and superior customers.

You don’t want lots of of additional plugins. And you’ll management your web site’s velocity and scalability with out exterior engineers.

Professional tip: Though Webflow handles the design, let Semrush’s search engine optimization Writing Assistant aid you optimize your written content material.

Information Base

Webflow has a fairly steep studying curve. Nevertheless, it’s received among the finest information bases of any web site builder.

Webflow College contains programs, single classes, movies, and a group discussion board to stroll customers by the product.

Every of the teachings begins with a video. For instance, this one on CSS width and top:

This mixed video and walkthrough setup caters to totally different studying types.

Caught on one thing? The Assist part hyperlinks every drawback to a associated useful resource. Or you may try the Webflow Discussion board to learn by different customers’ issues and options.

Nonetheless caught? You’ll be able to contact Webflow’s electronic mail help staff for a solution inside 24-48 enterprise hours.

Webflow Pricing and Plans

Webflow has a number of pricing tiers for basic and ecommerce websites.

Choices vary from free to $39 month-to-month (billed yearly). And a customized Enterprise plan for bigger websites. 

Ecommerce plans vary from $29 to $212 month-to-month (billed yearly).

Webflow Rankings

• Capterra: 4.6 Stars (223 evaluations)
• G2: 4.4 Stars (513 evaluations)

Execs and Cons of Utilizing Webflow

Execs

• Freedom to customise your web site with out coding information
• Suited to these with a staff or shoppers that want entry to the identical venture
• In depth vary of templates to fit your wants
• Wonderful information base with programs, movies, articles, and a group discussion board
• Nearly 100% assured system reliability (with the promise of a refund if not)
• Advert-free premium plans

Cons

• Not particularly beginner-friendly and a steep studying curve
• Restricted integrations (comparable to social media advertising and marketing)
• No built-in electronic mail advertising and marketing publication device
• Tough to create a multilingual web site
• No cell app or mobile-building help
• No reside chat or phone help

Use the Proper Key phrases to Drive Visitors to Your Website

Regardless of which internet builder you select, you’ll wish to make sure you get visitors to your web site. 

And which means optimizing your web site’s pages with the correct key phrases. This can assist your viewers discover you in searches and increase your on-line presence.

Use a device like Semrush’s Key phrase Magic Instrument that will help you discover the most effective key phrases to make use of in your web site.

Right here’s how.

Say you’re a tea firm shifting from a market to creating your personal web site. You would possibly surprise which key phrases you must use when creating your web site’s headings and weblog posts.

Write down a listing of preliminary key phrase concepts. For instance, you would possibly contemplate producing content material round chamomile tea.

Enter your time period within the Key phrase Magic Instrument and press “Search”:

You’ll see a listing of potential key phrases and their key phrase issue (KD). Semrush offers this score to sign how straightforward it’s to rank within the search outcomes for this key phrase.

You’ll be able to filter by KD to see key phrases you’re extra prone to rank for:

It’s also possible to toggle the match outcomes to see key phrases that broadly match your time period, match your phrase in a special order, embody an actual match, or are just like your time period.

You’ll find yourself with a listing of key phrases associated to your time period.

Add the key phrases you wish to goal to your key phrase checklist and get began creating content material to drive visitors to your web site.

Additional studying: Your 6-Step Information to Constructing a Content material Technique in 2023

Optimize Your Web site for Search with Semrush

What’s the greatest web site builder for small enterprise? That will depend on your wants.

However you may’t go incorrect with one of many choices listed right here.

Every has a novel set of options that will help you showcase your merchandise, appeal to new prospects, and optimize your web site for search engine optimization.