What Is GPT-4? Key Information and Options [August 2023]

What Is GPT-4?

GPT-4 is a robust giant language mannequin (LLM) from OpenAI that may assist with a spread of duties, from writing emails to producing code. 

GPT-4 is a serious advance on earlier generative AI fashions from OpenAI, significantly in the way it handles complicated and nuanced prompts. Greater than earlier generative AI fashions, GPT-4 can adapt to particular tones, feelings, and genres. It could additionally generate code, course of pictures, and interpret 26 languages. 

Whereas GPT-4 seems to be extra correct than its predecessors, it nonetheless invents info—or hallucinates—and shouldn’t be used with out fact-checking, significantly for duties the place accuracy is vital. 

GPT-4 Launch Date

GPT-4 was launched by OpenAI on March 14, 2023, to ChatGPT Plus subscribers and Bing search engine customers. API entry was additionally provided by way of a waitlist. 

In Could 2023, OpenAI launched its cellular app for ChatGPT Plus subscribers. 

What Are the New Options in GPT-4?

GPT-4 is a big advance on GPT-3 and GPT-3.5. However how precisely is it higher than these earlier fashions?

GPT-4 Is Multimodal

Not like earlier fashions, GPT-4 has the power to interpret pictures. This implies you should utilize it to generate textual content from visible prompts like pictures and diagrams. 

This functionality is simply obtainable utilizing the API. It’s not at the moment obtainable for ChatGPT Plus subscribers utilizing OpenAI’s apps. 

Some widespread use circumstances for GPT-4’s multimodal characteristic embrace: 

• Writing captions: Add your social media picture and ask GPT-4 to put in writing a caption in accordance with your tone of voice (for instance, witty, skilled, or pleasant).
• Drafting alt textual content: Add a picture you’re utilizing in a weblog submit and ask GPT-4 to offer you appropriately descriptive alt textual content.
• Producing code: Add a diagram or wireframe of a webpage, and ask GPT-4 to provide the related HTML and CSS.

One well-known instance of GPT-4’s multimodal characteristic comes from Greg Brockman, president and co-founder of OpenAI. In his livestream demo, Brockman offers GPT-4 a photograph of a tough sketch for an internet site. In response, GPT-4 produces the code essential to construct that web site from scratch.

Be aware: GPT-4 doesn’t generate pictures itself, although this functionality is obtainable by one other of OpenAI’s merchandise, DALL·E 2. 

GPT-4 Can Carry out Extra Complicated Duties

GPT-4 is usually higher than earlier fashions at dealing with nuance, which suggests it will possibly carry out extra complicated duties. 

For instance, OpenAI examined GPT-4’s efficiency throughout a spread of standardized exams. Whereas GPT-4 nonetheless struggles in topics like English Literature, it shot from the tenth to the ninetieth percentile within the Uniform Bar Examination, a standardized take a look at for would-be attorneys in the USA. 

It additionally made vital enhancements in standardized exams for superior highschool topics within the U.S. like Physics and Chemistry, as this chart from Open AI reveals.

What does this imply for entrepreneurs and SEOs? Some widespread use circumstances for GPT-4’s skill to carry out complicated duties embrace: 

• Drafting weblog posts: Present a short, and ask GPT-4 to put in writing a primary draft of a weblog submit. The extra detailed and particular your temporary, the simpler GPT-4 shall be.
• Writing web site copy: Describe your services or products, and ask GPT-4 to draft copy on your web site or touchdown pages.
• Analyzing the competitors: Give GPT-4 details about your market, and ask the AI to generate an inventory of the strengths and weaknesses of your fundamental rivals.

Reminder: Whereas GPT-4’s capabilities are sometimes spectacular, it will possibly nonetheless present inaccurate data. That’s why it’s vital to assessment all outputs for accuracy, completeness, consistency, and so forth.

GPT-4 Is Multilingual 

GPT-4 is multilingual, supporting 26 languages at launch.

The next chart from OpenAI reveals the accuracy of GPT-4 throughout many various languages. Whereas the AI mannequin seems only with English makes use of, it is usually a robust software for audio system of much less generally spoken languages, equivalent to Welsh. 

How Many Parameters Does GPT-4 Have?

GPT-4 has over 1 trillion parameters, in accordance with reporting from U.S. information outlet Semafor. Whereas OpenAI has not formally confirmed the variety of parameters, early rumors that GPT-4 would have over 100 trillion parameters have been strongly denied by OpenAI CEO Sam Altman.

A parameter is a variable in an AI coaching mannequin. The extra parameters a mannequin has, the extra probably it’s to provide correct responses throughout a spread of subjects.

For this reason GPT-4 is ready to do a notably broad vary of duties, together with generate code, take a authorized examination, and write authentic jokes.

For comparability, OpenAI’s first mannequin, GPT-1, has 0.12 billion parameters. GPT-2 has 1.5 billion parameters, whereas GPT-3 has 175 billion. 

The way to Use GPT-4

GPT-4 is embedded in an rising variety of purposes, from funds firm Stripe to language studying app Duolingo. It is usually included in a spread of AI copywriting instruments. 

To work together with GPT-4 exterior of those apps, although, you’ll be able to go straight to the supply and use ChatGPT Plus.

ChatGPT Plus

The simplest method to entry GPT-4 is to enroll in the paid model of ChatGPT, referred to as ChatGPT Plus. Be aware {that a} ChatGPT Plus subscription prices $20 USD monthly as of August 2023. 

To get began, choose the “ChatGPT” possibility on the OpenAI web site.

You then have the choice to obtain the ChatGPT IOS app, or apply it to the net. For now, let’s click on on the “Attempt on internet” possibility.

You’ll then be requested to enroll and create a brand new account. In the course of the signup course of, you’ll be requested to offer your date of delivery, in addition to a cellphone quantity. 

After getting created your OpenAI account, select “ChatGPT” from the OpenAI apps offered. Be aware that you may additionally entry GPT-4 utilizing the OpenAI API.

As soon as you’re signed in to ChatGPT, click on “Improve to Plus” within the backside left nook.

You’ll be requested to enter your bank card particulars. As soon as your fee has been processed, choose “GPT 4” from the choices on the prime of your display.

Bing Chat

GPT-4 can be obtainable utilizing Microsoft’s Bing search engine—although provided that you’re utilizing Microsoft’s Edge internet browser. If you happen to want to use Bing Chat, you’ll be able to obtain Edge right here.

After getting downloaded Edge, go to Bing.com and choose “Chat” from the choices on the prime of your display. 

Within the Chat display, you’ll be able to select whether or not you need your solutions to be extra exact or extra artistic. You too can create an account to ask extra questions and have longer conversations with GPT-4-powered Bing Chat.

Options to GPT-4

There are a selection of different AI instruments to make use of for generative AI. Let’s check out a number of key instruments.

Semrush AI Writing Assistant

The Semrush AI Writing Assistant is a key different to GPT-4 for search engine optimisation content material writing. This software has been skilled to help entrepreneurs and search engine optimisation professionals to rank in search. 

The software may help you produce AI generated articles and optimize current content material for search engine optimisation.

To get began, choose the “Semrush Writing Assistant” software below the “Content material Advertising and marketing” toolkit within the Semrush platform. 

Choose “Analyze my textual content” to begin a brand new doc. 

Out of your new doc, you’ll be able to both paste in an current draft, enter key phrases, or paste in a URL to an current webpage. This can unlock search engine optimisation suggestions from Semrush.

On this instance, we’ve chosen the key phrase “ergonomic desk chairs.” 

After getting your search engine optimisation suggestions, you should utilize Semrush’s AI instruments to draft, increase and rephrase your content material. 

To ask the Semrush AI Writing Assistant to compose new textual content, merely write a immediate within the textual content field and click on “Compose.”

After getting some phrases in your doc, you’ll be able to ask the Semrush AI Writing Assistant to carry out duties utilizing the “Rephrase,” “Simplify,” “Broaden,” or “Summarize” choices.

The Semrush AI Writing Assistant additionally comes with a ChatGPT-like Ask AI software. Click on “Ask AI,” enter your immediate, and the AI software will generate a response immediately in your doc. 

After getting completed producing your content material, you’ll be able to then optimize it utilizing Semrush AI Writing Assistant’s search engine optimisation instruments.

Notion AI 

One other different to GPT-4 is Notion AI, a generative AI software constructed immediately into office platform Notion. 

To entry Notion AI, merely begin a brand new Notion doc and choose “Begin writing with AI…”

From there, the expertise is very like different generative AI instruments. Enter your immediate—Notion supplies some ideas, like “Weblog submit”—and Notion’s AI will generate a primary draft.

Limitations of GPT-4

GPT-4 Hallucinates

In response to OpenAI, GPT-4 is 40% extra prone to produce a factual consequence than GPT-3.5. That mentioned, GPT-4 nonetheless usually invents info. 

For some researchers, the hallucinations in GPT-4 are much more regarding than earlier fashions, as a result of GPT-4 is able to hallucinating in a way more convincing approach.

One instance of this comes from Patrick Hymel, MD, who requested GPT-4 to summarize medical analysis. Even to an knowledgeable like Dr. Hymel, most of the claims made by GPT-4 appeared correct. With additional analysis, nonetheless, Dr. Hymel found that they had been false. 

I repeatedly discovered that the info or findings referenced weren’t current within the cited articles, and in some circumstances, the articles didn’t even exist… In lots of circumstances, GPT-4 invents references, DOI hyperlinks, and/or info and figures with none identifiable hyperlink to an actual article.

GPT-4 Is Out of Date

GPT-4’s coaching knowledge led to September 2021. Which means that it can not give correct solutions to prompts requiring information of present occasions. 

GPT-4, like its predecessors, should still confidently present a solution—and this hallucination might sound convincing for customers that aren’t conscious of this limitation.

GPT-4 Can not Exhibit Expertise

As a language mannequin, GPT-4 can not have distinctive experiences a few matter. 

Which means that content material generated by GPT-4—or any AI mannequin—can not display the “expertise” a part of Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T). E-E-A-T is a core a part of Google’s search high quality rater tips and an vital a part of any search engine optimisation technique. 

The upshot for entrepreneurs and SEOs? Don’t utterly outsource your content material writing to GPT-4. 

Generative AI instruments will be nice assistants. However make certain a human knowledgeable is just not solely reviewing GPT-4-produced content material, but in addition including their very own real-world experience and repute.

Ceaselessly Requested Questions About GPT-4

Does Bing Chat Use GPT-4?

Bing Chat makes use of a model of GPT-4 that has been custom-made for search queries. At the moment, Bing Chat is simply obtainable to searchers utilizing Microsoft’s Edge browser. 

How Many Phrases Can GPT-4 Take?

For API customers, GPT-4 can course of a most of 32,000 tokens, which is equal to 25,000 phrases. This contains each the person immediate and reply. For customers of ChatGPT Plus, GPT-4 can course of a most of 4096, which is roughly 3,000 phrases.

How A lot Does GPT-4 Value?

GPT-4 prices $20 monthly for ChatGPT Plus customers. For API entry to the 8k mannequin, OpenAI prices $0.03 for inputs and $0.06 for outputs per 1K tokens. For API entry to the 32k mannequin, OpenAI prices $0.06 for inputs and $0.12 for outputs. 

GPT-4 vs. GPT-3.5: What Is the Distinction?

The principle distinction between GPT-4 and GPT-3.5 is that GPT-4 can deal with extra complicated and nuanced prompts. Additionally, whereas GPT-3.5 solely accepts textual content prompts, GPT-4 is multimodal and likewise accepts picture prompts. 

When Will Chat GPT-4 Be Launched for Free?

It’s not clear whether or not GPT-4 shall be launched at no cost immediately by OpenAI. Nevertheless, GPT-4 has been launched at no cost to be used inside Microsoft’s Bing search engine.

Is ChatGPT Utilizing GPT-4?

ChatGPT makes use of GPT 3.5, a model of OpenAI’s giant language mannequin. For entry to the extra highly effective GPT-4 mannequin, customers can both subscribe to ChatGPT Plus or apply to make use of the GPT-4 API. 

Is ChatGPT Plus GPT-4?

ChatGPT Plus provides subscribers the choice of selecting between GPT 3.5 and GPT-4, with GPT-4 utilization topic to price limits of 25 requests each three hours. 

Can GPT-4 Create Photos?

GPT-4 can not create pictures. Whereas GPT-4 can interpret pictures as prompts, it will possibly solely present responses in textual content. However considered one of OpenAI’s different merchandise, AI picture generator DALL·E 2, can be utilized to create pictures from textual content prompts.

Is GPT-4 All the time Right?

GPT-4 is just not all the time right. Whereas OpenAI stories that GPT-4 is 40% extra prone to provide factual responses than GPT-3.5, it nonetheless usually “hallucinates” info and offers incorrect solutions.

Is There a GPT-4 API?

The GPT-4 API is accessible to all paying API clients, with fashions obtainable in 8k and 32k. The API is priced per 1,000 tokens, which is equal to 750 phrases. 

Is There a ChatGPT Plus App?

OpenAI rolled out its IOS app for ChatGPT Plus in Could 2023, with plans to roll out an Android app later in 2023. The ChatGPT Plus app helps voice recognition by way of OpenAI’s customized Whisper know-how. 

What Is a Token for GPT-4?

OpenAI’s pricing mannequin prices per token, not per phrase. A token for GPT-4 is roughly three quarters of a typical phrase in English. Which means that for each 75 phrases, you’ll use the equal of 100 tokens. 

How Is GPT-4 Utilized in Advertising and marketing?

Entrepreneurs use GPT-4 to generate captions, write weblog posts, and enhance the copy on their web sites and touchdown pages. GPT-4 can be used to analysis rivals and generate concepts for advertising campaigns.